Qari Atelier

Qari Atelier is a handcrafted fashion brand launching with a series of exclusive bag collections, with future plans to expand into everyday wear. The brand targets men and women in their 20s who value intentional design, sustainability, and products with a story.

The identity was designed to express understated elegance and material sensitivity. The typographic approach is inspired by the natural behaviour of raw materials, how they fold, stretch, and come together bringing a tactile quality into the visual language. This is paired with references to pre-1900s print design, reflecting a time when craftsmanship and attention to detail defined production.