Kinza

Kinza is a Saudi brand built on bold ambition and cultural pride, captured through its slogan “Bold Vision, Saudi Spirit.” The identity draws from the energy of sports culture, particularly the atmosphere of football stadiums and their iconic lighting. This influence is reflected in the slanted, bold typography of the logo, designed to convey motion, intensity, and forward momentum.


The project extended across a range of everyday household essentials, including facial tissues, aluminum foil and cling film, paper cups, table covers, toilet rolls, kitchen towels, etc., creating a cohesive and recognizable packaging system across all product lines.