Marah

Marah is a tissue brand with five product lines, including facial tissue packs and soft bags, maxi rolls, toilet papers, and kitchen towels. Sold mainly in wholesale markets and expanding to retail soon in Saudi Arabia. 

The name Marah means joy in Arabic. So I took inspiration from wooden stacking toys that sparked joy in me as a child. I crafted a vibrant and colorful visual identity using the toys' simple shapes as key visuals for the logotypes and packaging.

The bottom of the facial tissue packs was an opportunity to extend cheerfulness and bring families and friends together. So we added traditional games like Tic-tac-toe, Name-animal-plant, and Dots.