Lull

Lull is a concept for a boutique cosmetic brand launching its first range of products, a collection of mist sprays to aid a peaceful night’s sleep. Their target audience is women in their mid-20s who are looking for natural alternatives to sleep supplements. The name Lull comes from the Middle English word lullen, which means to soothe.

I created Lull’s identity to reflect the feeling of having the perfect night’s sleep by designing a bold and curvey sans-serif logotype inspired by the sensation of lying in soft fluffy clouds. For the package design, I implemented a gradient color system that resembles purple and pink sunset hues. I treated the design of the three products as one cohesive vibrant display to call out for the most attention on store shelves.