Renaz is a high-end contemporary cafe in Makkah, Saudi Arabia serving specialty coffee and fresh-baked cookies. Renaz started as a cookies factory and now expanding to open its first cafe. 

The consumers for Renaz are youth and solopreneurs from the age of 22-30 who are looking for a welcoming and relaxing cafe where they can work for long hours, have business meetings, and hang out with friends after work.

Logotype and identity applications are inspired by the modern cafe's interior design. The gold staircase is an essential component of the place, so I decided to bring the roundness and curves in the logotype. When it came to the rest of the application, the cafe interior implements various textures like marble and terrazzo that I carried throughout the branding to reflect its elegance and style.