Sense

Sense is a household brand with seven product lines, which include skin care, cleaning, and kitchen products. It offers stylish everyday products for modern households in Saudi Arabia who want to feel inspired to connect and share memorable moments in an era of fast-paced lives.

The logotype and mark transliterate the English brand name Sense. I was inspired by the word's seamless tonality and delicate meaning, which I tried to reflect visually in elongated letters with slanted ends. As for the patterns, I designed two colourful collections that show the wide range of products cohesively and memorably.

Client: Alfaris Group Scope: Branding and Packaging