Paranormal Posters | Ikea x Netflix Collab

Paranormal is a horror show on Netflix. It is set in the 1960s and follows the main character Dr. Refaat Ismail, who faces supernatural events. After watching the series, I was relieved that my Ikea bed does not have a gap underneath that monsters can crawl out of. That made me think, “What if Ikea promoted their products as ghost repellent?” So, I designed three concept posters inspired by spooky events in the show.

 

Scope: Ad Campaign

Client: Concept Project

The Glued Down Bed: Insects, dust, and monsters proofed.

The Blue Duty Bag: Looks chic and could carry a hundred weapons to fight your nightmares demons.

The Steady Cup: No ghost will ever spill your coffee again.